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BECAxCannes 2022, Day 1

June 20, 2022

Follow along with BECA on Day 1 of Cannes Lions International Festival of Creativity in 2022.

BECA Amplifies Creativity at Cannes Lions 2022

On June 20, 2022, BECA commenced its participation at the Cannes Lions International Festival of Creativity. The day featured Future Leaders refining their presentations aboard the FCB yacht, and a panel discussion led by BECA Founder Jerri DeVard, and networking events with industry leaders, underscoring BECA’s commitment to fostering talent in the creative industry.

Jerri DeVard & Future Leaders posing for a photo with Tarana Burque

BECA Founder Jerri DeVard & Future Leaders had the opportunity to meet Tarana Burke.

Future Leaders Practice Run

BECA Future Leaders practiced their presentations on the FCB yacht, as BECA Founder Jerri DeVard listened.

A small group seated on a yacht around a white table with snacks and documents. One participant is standing and reading from a phone, fostering a collaborative environment.
A discussion on a yacht, with participants seated in a bright, modern interior. One individual is standing and addressing the group, creating an intimate and professional setting.
A group of individuals seated on a yacht, engaged in a casual discussion. Papers and personal items are scattered on the table, creating a collaborative atmosphere.
A broader view of the group sitting on a yacht, with a participant standing and speaking. A table in the foreground holds oranges, snacks, and documents, emphasizing an informal setting.
A speaker standing and gesturing during a discussion on a yacht. Other participants are seated, listening attentively in a relaxed setting with modern interiors.

CMOs in the Spotlight — Gail Peterson

BECA Founding Member Gail Peterson (EVP & CMO, Ecolab) met with Jerri DeVard & BECA Future Leaders following her discussion on how creativity drives progress in some of the world’s most ground-breaking brands, such as Ecolab.

A group of eight people posing together at an event, all wearing badges and smiling for the camera. The backdrop features an event stage with a warm, professional setting.

MediaLink Future Leaders’ Panel

Future Leaders — Charisse Williams (Deloitte), Omar Moore (PayPal), Tiffany Anthony (UPS) — and moderator Jerri DeVard (BECA Founder) shine in a panel discussing the importance of prioritizing diversity in marketing.

A panel discussion in progress, featuring four speakers seated on stools. One participant is speaking into a microphone, with a screen in the background displaying session details.
Another angle of the panel discussion, highlighting a different speaker who gestures while holding a microphone. The room has a professional setup with attentive participants.
A speaker holding a microphone and smartphone addresses a seated panel of four individuals during an indoor event. The panelists are attentive, with a screen in the background displaying event details.
Three panelists sit on stools, engaging in discussion. One speaker gestures while holding a microphone, and the screen in the background lists the panel participants.
A close-up of a woman holding a microphone, speaking intently. She wears a red and white patterned dress, with plants in the background.
A close-up of a man with a beard speaking into a microphone, gesturing with his hand. He wears a white shirt, and a screen is visible in the background.
A wider shot of a panel discussion with four panelists seated on stools. The audience listens as one panelist gestures while speaking. The room features plants and a screen displaying the event title.
A group of seven people standing together indoors, smiling at the camera. They appear to be at a professional event, wearing badges and casual yet stylish attire.
Three individuals posing together indoors, smiling. A screen in the background mentions a session featuring specific individuals.

Sharon Harris & Ascential Digital Commerce Welcome BECA

BECA Founding Member Sharon Harris (CMO, Ascential Digital Commerce), welcomed fellow BECA members & Future Leaders to the Cannes Lions Festival of Creativity. Sharon & Ascential Digitial Commerce sponsored eight Future Leaders’ attendance & participation at the festival.

Two women outdoors at a celebratory event, holding champagne glasses and standing beside a cake adorned with macarons and lit sparklers. They are smiling and appear to be enjoying the occasion.
A group of smiling individuals posing outdoors in front of Havas Café, with palm trees and a scenic background.
A gathering of people in a grassy outdoor area, mingling and conversing around high-top tables under a sunny sky.

Future Leaders & BECA Members Shots

Future Leaders and BECA Members enjoying every minute of the festival…

A close-knit group of five individuals smiling for the camera, enjoying a sunny day outdoors.
A group seated at an outdoor restaurant table, smiling and enjoying casual conversation.
A man and woman posing together at a Meta event, wearing event badges and standing in a sunny outdoor space.
Three individuals standing close together, smiling warmly at the camera under a bright, sunny setting.
Two colleagues posing for a photo at an outdoor event, surrounded by a lively atmosphere.
Two men smiling and posing together at an airport, one in a camouflage shirt and the other in a white polo.

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BECA Members posing and smiling at a BECA event.