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BECAxCannes 2022, Day 3

June 22, 2022

BECA continues to represent on Day 3 of Cannes Lions International Festival of Creativity in 2022.

BECA Highlights Storytelling and Creative Leadership at Cannes Lions 2022

On June 22, 2022, BECA hosted inspiring panels and conversations at Cannes Lions, featuring leaders like Ukonwa Kuzi-Orizu Ojo, Regina Hall, and Bozoma Saint John.

A group of eight people pose together outdoors at a professional event, smiling at the camera. They are dressed in a mix of casual and business-casual attire, with some wearing ID badges. The background features palm trees and an orange event banner, suggesting a warm, tropical location. The group stands closely, showing camaraderie and a positive atmosphere.

Future Leaders with BECA Member, Julius Robinson (CS & MO, U.S. & Canada, Marriott International).

When Women Tell Stories: Shifting the Culture of Inclusive Storytelling — Ukonwa Kuzi-Orizu Ojo

BECA Founding Member Ukonwa Kuzi-Orizu Ojo (Former Global CMO, Prime Video & Amazon Studios) joined Regina Hall (Award-winning Actress) to discuss the power behind women-told stories and the fascinating, yet unsung perspectives they entail.

A woman in a bright-blue suit speaks at a clear podium on a stage illuminated with blue lights.

Two women seated on stage, one in a floral jumpsuit and the other in a blue suit, engaged in conversation.

Two women stand on a stage under a large blue screen that reads “When Women Tell The Story,” displaying the names Regina Hall (actress & producer) and Ukonwa Ojo (Global CMO, Prime Video & Amazon Studios).

Wall Street Journal x Deloitte Panel — Jerri DeVard

BECA Founder Jerri DeVard joined alongside Angela Zepeda (CMO, Hyundai Motor America) & Kristin Hooper (Managing Director, Deloitte Digital) in a panel discussing how forward-looking brands actively encourage creative thinking from a diverse set of backgrounds.

A mixed-gender panel seated in director’s chairs in a bright event space; a screen behind them lists the names Jerri DeVard (BECA), Kristin Hooper (Deloitte Digital), Angela Zepeda (Hyundai Motor America), and moderator Willem Marx.

A closer view of the same panel, with a woman in a white belted dress (Jerri DeVard) speaking and gesturing as two other panelists look on.

Another perspective of the panel discussion, showing the four speakers in chairs before an audience, with the waterfront visible through large windows.

CMOs in the Spotlight — Julius W. Robinson

BECA Member Julius W. Robinson (CS & MO, U.S. & Canada, Marriott International) met with BECA Future Leaders following his discussion on how creativity drives progress in some of the world’s most ground-breaking brands, such as Marriott International.

Seven people stand outdoors on a grassy surface, arms around each other, smiling for the camera.

Create & Connect Panel — Jerri DeVard

BECA Founder Jerri DeVard joined alongside Walter Geer (Chief Experience Design Officer, VMLY&R) & Nunu Ntshingila (Regional Director, META Africa) in a panel — moderated by Peter Ukhurebor — on Black excellence.

Four panelists are seated onstage in front of a large screen that reads “Creating opportunity, access, and equality for Black marketers,” as one woman in a white dress speaks into a microphone.

A close-up of the same woman with braided hair in a white belted dress, holding a microphone and speaking during the discussion.

Four panelists onstage in front of a screen reading “Black Madison Ave: 7 Is Not Enough,” with a man wearing a “Detroit is Everybody” T-shirt speaking into the microphone.

It’s Not Job Hopping: It’s Skill Building — Bozoma Saint John

Bozoma Saint John (Hall of Fame Marketing Executive) shared her perspective on why the advertising industry is in trouble and why job-hopping isn’t as bad as one may think.