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BECAxCannes 2023

June 19, 2023

2023 marked BECA’s second consecutive year at Cannes Lions International Festival of Creativity. Thanks to Ascential’s sponsorship, 7 Future Leaders attended the 70th anniversary of the festival.

BECAxCannes 2023

2023 marked BECA’s second consecutive year at Cannes Lions International Festival of Creativity. Thanks to Ascential’s sponsorship, 7 Future Leaders attended the 70th anniversary of the festival.

As a result of winning The BECA Playbook x Cannes Competition, those 7 Future Leaders presented on stages along the Croisette, leading insightful panels on the influence of the consumer, the utilization of AI, and strategies for organizations to empower emerging talent in marketing. In total, 18 BECA Members and 13 Future Leaders came together in Cannes for an unforgettable experience.

A group of individuals posing together on a red carpet, with flags and event tents visible in the background under a sunny sky.

(From L to R): BECA Founding Member Esi Eggleston Bracey, BECA Future Leaders Freddie Williams, Brianne Boles-Marshall, Cleyana Mayweather, Jared Johnson, Tiffany Daniel, and Amanda Mitchell, BECA Founder Jerri DeVard, BECA Executive Director Loucia Hamilton, Gabrielle Perez (Cannes Lions), BECA Future Leaders Kara Smith and Sade Balogun, BECA Founding Member Sharon Harris, and BECA Future Leaders Omar Moore and Lami Ibrahim.

Future Leader Rehearsal @ FCB Yacht

FCB extended a special invitation to The BECA Playbook Future Leaders for the use of their yacht before heading to the Palais Forum Main Stage at Cannes Lions. The winners of BECA’s 2023 Cannes Competition were provided with a fabulous space to congregate and prepare their presentations for the main stage.

BECA Cannes Competition Winners:

Team Black Effect: BECA Future Leaders C’24 Brianne Boles-Marshall, Cleyana Mayweather, Freddie Williams, and Kara Smith.


Team Onyx: BECA Future Leaders C’24 Amanda Mitchell, Jared Johnson, Tiffany Daniel, and Bie Mwengela (not pictured).

A group of people seated in a luxurious yacht interior, smiling for the camera with bookshelves and windows visible in the background.
A similar group seated in the same yacht setting, engaging in a relaxed and friendly conversation.
Three women seated on a couch inside the yacht, smiling warmly towards the camera.

The Palais Forum Main Stage

At the Palais Forum Main Stage, The BECA Playbook Future Leaders from team “Black Effect” delivered a presentation on how marginal contributions to the marketing industry catalyze creative outcomes and bring about substantial and measurable change. This iconic stage is a platform for the industry’s brightest minds to share ideas and illustrate the transformative power of creativity. Team Black Effect was the first presentation of the day! Founding BECA Member, Nadja Bellan-White introduced BECA to the audience, which was followed by a compelling presentation from Future Leaders.

Watch The Video
A woman in patterned attire enthusiastically speaking into a microphone on a stage with the text "Black Effect" on a screen behind her.
A man in a white shirt and khakis giving a presentation on stage, holding a clicker with a brightly colored slide in the background.
Four presenters on stage at Cannes Lions 70, with a prominent image of basketball player Michael Jordan in the background and text reading, "This is your moment. Make history."
A woman in a white dress giving a presentation on stage, holding a clicker and a paper.
A woman in a white pantsuit presenting on stage, holding a clicker and making a gesture.
A woman in a white dress enthusiastically speaking on stage, holding a clicker and a card, with a bright smile.

BECA x CC:DC

In commemoration of Juneteenth, BECA sponsored an impactful luncheon where BECA Members and industry partners conversed and connected.

The BECA Playbook Future Leaders from Team “Onyx” took the spotlight at CC:DC Inkwell Beach, a vibrant hub hosted by the Cannes Can: Diversity Collective (CC:DC) where creatives from diverse backgrounds converge to connect, network, and acquire knowledge. With a lineup of thought-provoking panel discussions, enriching workshops, and valuable networking opportunities, Inkwell Beach serves as an empowering platform for diverse voices from across the globe to be amplified and honored. Founding Member Najoh Tita-Reid introduced the mission of BECA, while Future Leaders facilitated an engaging panel discussion.

Fun Fact: Founding Member Najoh Tita-Reid and Founder/CEO of CC:DC Adrianne C. Smith were both former Miss Maroon and White (Morehouse College “Homecoming Queens”).

Tune in to the Discussion Panel
A woman in a vibrant pink outfit speaks into a microphone on stage at The Flava of It BECA Luncheon event at Inkwell Beach, Cannes. She has sunglasses perched on her head and wears a confident expression. Behind her, a large screen displays the event branding, including the Black Executive CMO Alliance (BECA) logo. The setting suggests a professional yet engaging atmosphere at a high-profile gathering.

Four panelists posing together on stage, each smiling, with a colorful backdrop behind them.
Four panelists seated on stage in a discussion, with "Team Onyx" and photos displayed on the large screen in the background.
A panel of four discussing diversity and inclusion, with a large screen behind them outlining key takeaways.
A male panelist in a black shirt and light vest, speaking into a microphone during the discussion.
A female panelist in a pink outfit listens attentively while her fellow panelist speaks into a microphone.
Two women embracing on stage, smiling warmly, with "BECA Black Executive CMO Alliance" visible on the backdrop.
A live panel discussion with four speakers on stage, featuring a large screen displaying profiles and an attentive audience seated in the foreground.
A panelist in a beige dress speaking into a microphone during a lively discussion on stage.
Two women, one in a pink outfit and the other in a vibrant orange dress, sharing a candid moment of laughter on stage.

Stagwell Sport Beach

Stagwell Sport Beach was graced with an intimate conversation featuring BECA Founding Member Shannon Watkins and acclaimed filmmaker Spike Lee, facilitated by BECA Member Damaune Journey.

The BECA Playbook Future Leaders took to the Sport Beach sand and were interviewed by 72andSunny team members.

Tune into these interviews: Amanda Mitchell, Brianne Boles-Marshall, Cleyana Mayweather, Freddie Williams, Jared Johnson, Kara Smith, and Tiffany Daniel.

Tune in to the Discussion Panel
Three individuals holding personalized jerseys with a bright red event backdrop that reads "Cannes 2023 Sport Beach."
Two individuals, including Spike Lee in a denim jacket and signature white glasses, posing for a photo outdoors.
Three speakers seated in director chairs on a stage with a red backdrop reading "BEACH" hosted by Stagwell.
Two individuals holding microphones, conducting an interview on a sandy beach with yachts visible in the background.
A woman in a red dress and a man being filmed during an interview on a sunny beach.
Two speakers engaged in conversation with a film crew capturing the moment, set against a backdrop of sand and sea.

Waterside Chat with Byron Allen

Aboard FCB’s Yacht, BECA Founder Jerri DeVard curated an enlightening waterside chat featuring Byron Allen, Chairman & CEO of Allen Media Group. This exclusive event, attended by BECA Members and Future Leaders, offered a unique opportunity to delve into Byron’s successful journey. The conversation provided a unique opportunity to gain insights from a visionary industry leader.

Jerri on interview during the water side chat
A large group of attendees posing together outdoors under patio umbrellas in a sunny setting.
A group of five individuals posing together under patio umbrellas in a sunny outdoor setting.

MediaLink Beach

The BECA Playbook Future Leaders from Team “Onyx” took the stage at MediaLink Beach, engaging in a dynamic panel discussion moderated by BECA Founder Jerri DeVard. The discussion theme revolved around the transformative power of creative risks, showcasing the remarkable impact that bold innovation can have. Future Leaders discussed their idea of how AI can be used ethically to propel diversity and creativity forward, with the important caveat that AI cannot and should not replace talent.

A woman in a bright yellow dress speaking into a microphone during an event.
A woman in a green patterned outfit holding a microphone and smiling while addressing the audience.
A woman in a white sleeveless top speaking passionately into a microphone.
Four individuals seated on bar stools, engaging in a conversation with microphones, with a screen in the background displaying the event title.
A man with glasses and a light shirt holding a microphone and speaking animatedly.
A group of panelists seated on stage, engaged in a discussion with a screen in the background highlighting the event theme.

OPRGxBECA: The Black Creative Dilemma

Omnicom (OPRG) and BECA collaborated on a thought-provoking session titled “The Black Creative Dilemma,” featuring BECA Founding Member Chris Foster, BECA Founder Jerri DeVard, and esteemed filmmaker Spike Lee. This discussion centered around the unique challenges and opportunities facing creatives while exploring the profound and unique insights of Spike Lee’s storied career.

Tune Into This Panel Discussion
A modern event stage with two chairs and a screen displaying the title “The Black Creative Dilemma.”
A discussion panel featuring notable speakers, including Spike Lee, under the event theme “The Black Creative Dilemma.”
Two individuals seated on stage, one speaking into a microphone, with a screen in the background displaying names and titles.
Three individuals standing and smiling together indoors, with a colorful event backdrop.
A group of people posing on a pink carpet outside a venue, with "Young Lions Competitions" signage visible above.
Two individuals sitting on a sandy beach, engaged in a conversation while holding microphones.

The Female Quotient Equality Lounge


Atop Hotel Martinez, The BECA Playbook Future Leaders from Team “Black Effect” along with BECA Founder Jerri DeVard hosted a panel discussion at the Female Quotient Equality Lounge. During the discussion, Future Leaders delved into their BECAxCannes Competition winning idea and provided the audience with a deeper understanding of how The BECA Playbook is revolutionizing careers. The conversation also shed light on BECA’s supportive and tightly-knit community of marketers.

Watch Now
Five panelists seated on stage, each holding microphones, participating in a discussion with an ocean view and event signage behind them.

A group of five people smiling and posing outdoors in front of an "Equality Lounge @ Cannes Lions" backdrop.
A group of seven people posing together outside, in front of an event-branded backdrop.
Three individuals seated on a stage holding microphones, participating in a discussion with a backdrop of greenery.
Two individuals seated, holding microphones with "FQ" branding, engaged in conversation, with greenery in the background.
Panelists sitting on stage, engaged in a discussion under a canopy, with microphones and a scenic view in the background.
A group of eight people smiling and posing together in front of a branded backdrop at the "Equality Lounge @ Cannes Lions."
A woman in sunglasses and a white outfit speaking into a microphone with a backdrop displaying event details.

#BECAStrong

As we reflect on the 70th Cannes Lions International Festival of Creativity, incredible moments were shared among BECA Members and Future Leaders. From captivating presentations to thought-provoking panel discussions and inspiring interviews, the BECA Family left an unforgettable mark on the festival. Thank you for following us on this journey…until next year!

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Four individuals posing together on a stage, smiling, with "Sustainable Development Goals" text displayed in the background.
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Three women standing together, smiling, in a spacious venue with modern decor.
Two men sitting at a table, engaged in discussion, with food and drinks in front of them in a sunny outdoor setting.
A group of people toasting with glasses of red wine at a dinner table in a warmly lit setting with artistic wall decor in the background.
A group of five people poses together outside a building, smiling and having fun. Two individuals wear BECA branded shirts, while another strikes a playful pose in sunglasses with arms crossed. The setting includes glass doors reflecting greenery and an urban environment in the background. Their expressions and body language convey a relaxed and joyful atmosphere.
Behind the scenes view of Jerri on the set of an interview. 4 people are smiling at the camera
Jerri and Spike Lee sitting on a couch smiling at the camera
A group of people posing on a docked boat under a clear blue sky, with marina and cityscape views in the background.
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