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The BECA Playbook C’24 Launch

December 9, 2022

In December 2022, BECA welcomed the second class of The BECA Playbook (TBP) to the BECA Family. Explore the album below to see the C’24 gathered in NYC to launch their two-year journey!
A diverse group of professionals posing together, smiling, and pointing toward the camera in a well-lit office space.

C’24BECA Future Leaders (from L to R) Brianne Boles-Marshall, Kevin Tolson, Emily Baynes, Michele Peters, Bie Mwengela, Crystaline Combs, Brian Rogers, BECA Founder Jerri DeVard, Tiffany Daniel, Amanda Mitchell, Kara Smith, Skylar DeLemos, Sean Leaks, Courtney Blount, Karen George, Karen DeGrammont, Ashley Cumberbatch, Cleyana Mayweather, Turkessa Simmons, and Desi Okeke.
Not Pictured C’ 24 Future Leaders: Freddie Williams, Jared Johnson, John Gilchrist, Katia deSouza, and Shaun Smith.

Future Leaders C’24

C’24 Future Leaders began their journey with The BECA Playbook journey through sessions led by The BECA Playbook Program Team. The kickoff included an introduction to the program, a look ahead into exclusive activities and opportunities, time to meet the BECA team and members, and engaging discussions. Members learned more about the incoming class and discussed insights with each other on how to support and amplify the voices of BECA Future Leaders. 

A slide displayed on a large screen during a presentation, reading "The BECA Playbook: Elevating Black Marketers on the Path to the C-suite," with a photo of a professional setting in the background.
Four women standing together, smiling at the camera during a networking or professional event in a conference room.
Attendees seated at tables, attentively watching a presentation displayed on a large screen, showing an illustration of a green brain silhouette.
A man speaks into a microphone in front of a screen displaying the Cannes Lions and BECA logos, accompanied by two women who are listening attentively.
Participants engage in conversation at tables during a professional event in a well-lit conference room.
A man in a white shirt and tie speaks confidently into a microphone while others seated around him smile and listen.
A woman in a black blazer speaks into a microphone in front of a projected slide that encourages introductions.
A man in a blue plaid blazer leans in to engage in a lively discussion with two women seated on a blue couch.
A man in a gray sweater stands and speaks passionately into a microphone, gesturing as others around the room look on attentively.
Three women sit together at a conference table, smiling and talking while enjoying snacks and drinks.
A woman in a black sweater laughs warmly as she speaks into a microphone during an event.
A group of professionals engaged in a discussion around a table in a conference room, with a focus on active listening and collaboration.
A young woman with curly hair smiles brightly while making a peace sign with her hand. She is wearing a black long-sleeve top, layered gold necklaces, and a bracelet. In her other hand, she holds a clear cup with a green beverage. The background shows a warmly lit indoor space with teal chairs, suggesting a social or networking event.
A woman speaking into a microphone while standing in front of an audience in a professional workshop setting.
A conference room with attendees seated at tables, focusing on a speaker presenting at a podium in front of a screen.
A small group of women networking and chatting in front of a screen displaying reflective discussion prompts.
A woman enthusiastically addressing an audience with a microphone, creating a lively and engaging atmosphere in a conference setting.
Attendees walking together in a hallway, smiling and chatting casually, with coffee cups and notebooks in hand.
Two women smiling warmly for the camera in a conference room; one is wearing a striped shirt, holding a drink, and the other is dressed in black with glasses.
A group of five women posing together, smiling, with name tags visible. They are standing in a professional setting with a modern interior.
A group of professionals seated around a table engaged in an in-depth discussion, with notebooks and drinks in front of them.
A group of nine individuals posing for a photo, smiling in a conference room. They are dressed in a mix of business casual and professional attire.
A small group of women and men seated around tables in discussion, some with laptops and notebooks open, in a collaborative workspace.
A group of women seated together at a table, laughing and engaging in a lively conversation during a networking event.
A group of attendees seated in a circle, one man gesturing as he speaks passionately, while others listen attentively in a professional setting.
A group of six individuals sitting around a table in a conference room, engaged in discussion with notepads and drinks on the table.

Fireside Chat with Spike Lee

BECA Founder Jerri DeVard held a discussion for Future Leaders featuring renowned filmmaker and speaker, Spike Lee. Spike and Jerri held a captivating conversation on the intersection of culture and marketing, providing invaluable insights and inspiration for the next generation of industry leaders.

Two individuals seated in front of a brick wall, each holding a microphone, engaging in a conversational discussion. One is a man in a hoodie and hat; the other is a woman in a striped shirt.
A young woman holding a microphone and a notebook stands next to a man in a hoodie and hat during a lively conversation in a bright, modern space.
A large group of people standing together in a well-lit room with brick walls and modern decor, smiling for a group photo.

The BECA Playbook Program Team

A group of six people, diverse in age, gender, and ethnicity, stand together in a warmly lit indoor space, smiling at the camera. They are dressed in stylish yet professional attire, with one individual wearing a vibrant green sweater. Sunlight streams through a large window behind them, creating a bright and welcoming atmosphere.

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A woman in a gray coat speaks into a microphone during a presentation, with a "Welcome" slide projected in the background.
A man in a plaid blazer holds a microphone while addressing an audience, with a presentation slide reading "Welcome" projected behind him.
A woman in a gray cape-style jacket speaks into a microphone while presenting in front of a projector screen displaying a "Welcome" slide.
A man in a dark shirt gestures while presenting slides about professional experiences and personal strengths to an audience in a conference room.
Two speakers, a man in a plaid blazer and a woman in a gray coat, stand smiling and clapping in front of a "Welcome" slide projected behind them.
Two women walking down a hallway, one wearing a burgundy top and the other in a bright pink sweater, smiling and chatting.
A woman in a striped sweater and glasses speaks into a microphone while holding a paper, standing in front of a presentation screen.

We Are BECA Strong!

A large group of people gathered in a bright meeting room, posing energetically with their hands raised, showcasing a joyful and collaborative atmosphere.

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BECA Members posing and smiling at a BECA event.