Candace MatthewsFounding Member CRO, Amway
Candace Matthews is the Chief Reputation Officer, responsible for overseeing Amway’s global reputation strategy, corporate social responsibility, and Amway Brand. She is also the executive sponsor of Amway’s Diversity & Inclusion employee networks. Matthews reports directly to CEO Milind Pant. She serves on Amway’s Global Leadership Team, Amway’s key decision-making body focused on strategy development and delivering meaningful ABO and customer experiences. She also serves on Amway’s Executive Staff, which consists of cross-functional executive leaders focused on enhancing company culture, talent capabilities, and global market needs.
Prior to assuming the role of CRO in 2020, Matthews was Regional President of the Americas at Amway, heading all operations in North, Central, and South America for the $8.8 billion direct-selling leader. Since assuming the role in 2014, revenue increased 20 percent and profitability grew significantly (+6.3 points). With revenues of over $1.5 billion, the region led the enterprise in growth during her tenure in the role.
Matthews joined Amway in 2007 as Chief Marketing Officer. Prior, she managed all company operations as president of SoftSheen-Carson, a Consumer Products Division of L’Oreal USA, including the merger of the L’Oreal SoftSheen and Carson businesses. She has held marketing leadership positions at Coca-Cola, CIBA Vision (Novartis) Corporation, Bausch + Lomb, Procter & Gamble, and General Mills, where she began her marketing career.
Her board appointments include Herman Miller, Bic Corporation, Fifth Third Bank – Regional Board, Spectrum Health Foundation, Figure Skating in Harlem and Frederik Meijer Gardens and Sculpture Park. Her former board appointments include Popeyes Louisiana Kitchen, Carnegie Mellon University Board of Trustees, and Stanford Graduate School of Business Advisory Council.
Matthews earned her B.S. in metallurgical engineering and administrative and management science from Carnegie Mellon University and an MBA from Stanford University Graduate School of Business. She and her husband, Bruce, live on a farm in Ada, MI. They are the parents of three children, twins Simone and Sydney and son Seth, and have a granddaughter named Rosalyn.
She is the recipient of many awards, including the Athena Leadership Award finalist (2020), Black Enterprise “Most Powerful Women in Business” (2019), Café Mocha “Game Changer Award” and the Stanford Graduate School of Business Alumni Tapestry Award (both in 2014), Advertising Age “Women to Watch” (2011), Black Enterprise “Corporate Executive of the Year” (2009) and CEW Achiever Award (2007).