The mission of BECA is important to me because it allows me to pay it forward for the next generation of Black marketing leaders.

Sean Tresvant

Member CMO, Jordan Brand

Sean Tresvant currently serves as Chief Marketing Officer for Jordan Brand, setting the global marketing vision and strategy. He is responsible for overseeing the direction and execution of brand campaigns, product marketing, creative collaborations, athlete sponsorships, marketplace design and Jordan Brand’s physical and digital retail presence as well as social platforms. Some of Sean’s highlights with Jordan Brand include helping lead the Brand’s Black Community Commitment and social justice initiatives, as well as defining the Jordan Brand Voice across the globe. Sean is considered to be an amazing people leader and developer of talent.

Sean has been with NIKE, Inc. for 15 years, stepping into a variety of marketing leadership roles at the global and geo level; in 2018 he led the team that brought the EQUALITY brand campaign to life; in 2008 he launched Nike’s Sportswear category in emerging markets; and in 2016 helped craft a dual-gender proposition for the Nike Training Club app. Prior to Nike, Sean worked in brand management for Pepsi and Sports Illustrated, leading advertising and sponsorships, editorial projects and events.

Born and raised in Seattle, Sean is a Seahawks and Mariners fan who one day hopes to see his beloved SuperSonics return to the Pacific Northwest. Sean received his MBA from Seattle University and his BA and MA in Communications from Washington State University, where he also played basketball for the Cougars. Outside of Nike, Sean enjoys working on classic muscle cars, has a strong passion for hip-hop 90’s music and is a proud father of two great kids.