For decades, corporations have experienced and celebrated a monolithic image of a CMO. I am excited to continue to expand the aperture of what CMO leadership is - a focus on both brand and enterprise growth. I am thrilled to join a community of exceptional C-Suite leaders focused on serving the organizations they represent, and the deep pipeline of Black CMOs.

Shannon Watkins

Member SVP, CBO, & CMO, Aflac

Shannon Watkins joined Aflac in April 2018 as vice president of Brand and Creative Services and was promoted to her current role in August 2021. As chief brand and marketing officer, Shannon is responsible for leading all aspects of enterprise brand strategy and marketing execution including advertising, media, social, experiential marketing, sponsorships, and the Aflac Studio (in-house agency).

Prior to joining Aflac, Shannon served in various brand and management capacities at companies including The Coca-Cola Company, Kraft Foods, ConAgra Foods and Procter & Gamble.

With more than 20 years of advertising experience and expertise, Shannon is a recognized brand leader and has received a number of prestigious industry awards including a Clio and a Cannes Bronze Lion. Other honors she has received include distinction as a ‘Top Women in Brand Marketing Class of 2021’ by Brand Innovators and the Brand Leaders award from Indiana University.

Shannon holds a bachelor’s degree from Fisk University and earned a Master of Business Administration from the Kelley School of Business at Indiana University, where she served on the board of the alumni association. She also serves as co-founder and board member of The A Pledge; as a board advisor for the Alliance for Inclusive and Multicultural Marketing for the Association of National Advertisers; on the Dean’s Council at the Kelley School of Business at Indiana University; and she is a member of the CNEXT Leaders Forum, Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc.

In the Press

Shannon Watkins

Adweek Article: Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality

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Shannon Watkins

Musc By Clio Article: How Aflac Is Rethinking The Duck, And Pausing Humor During Covid

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Shannon Watkins

POPSUGAR Article: How Aflac’s Shannon Watkins Became A Badass Business Leader By Being Fearless

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