Tara DeVeaux

Tara DeVeaux is an award-winning brand and entertainment marketer and proven growth driver who thrives on building environments where transformational creativity can thrive and her client’s businesses can flourish.

Prior to joining Burrell as CEO in October of 2023, Tara was Chief Marketing Officer of Wild Card Creative Group and Managing Director of the company’s creative content division, 3AM. Tara joined Wild Card in 2018 to evolve the entertainment marketing agency’s strategic and creative process and grow the business beyond traditional studios. She set about integrating brand marketing principles into the entertainment marketing process, building the data-focused strategy and social content teams from scratch. At Wild Card, Tara steered teams through the launch of integrated and social campaigns in entertainment (including the Netflix is A Joke Festival, Peacock’s Bel-Air, Wu-Tang: An American Saga, The Handmaid’s Tale and Kardashians for Hulu, HBO’s Insecure and Rap
Sh*t, House of Gucci for MGM and Super Mario Bros. Movie for Universal), in gaming (for Marvel’s Avengers and The SIMS), and also forged new relationships beyond entertainment with brand campaigns for Barbie, adidas and Corona USA.

Tara joined Wild Card Creative Group from BBDO New York where she led the marketing team, focusing on business development and agency branding. During her tenure there as CMO of BBDO NY, she launched the agency’s social channels, and her new business team spearheaded the integration of audience data into the pitch process leading to more than
$40MM in new business.

Tara first joined BBDO in 2007 as an Account Director. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, National Geographic Channel and Kraft earned her teams over 200 creative awards.