Our programs

Elevating professionals on their path to the C-Suite through carefully curated curricula, mentorship, custom experiences and real-world insights.

The BECA Playbook

Our flagship two-year journey of curated learning experiences is led by iconic world-class executives from the most influential global brands and provides the keys to success for excelling — from mid-level to the C-suite.

The BECA Playbook is designed for mid-career marketing or marketing-adjacent professionals who aspire to reach the C-Suite.

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The BECA V-Suite

A one-year journey that expands upon the successful foundation of The BECA Playbook, helping VPs up their game, enhance their professional brand, and propel their career trajectories to the C-Suite.

The V-Suite is designed for VP-level professionals on the verge of the C-Suite.

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BECA Gems

BECA Gems is a four-episode live-stream series, providing insights from our flagship program, The BECA Playbook. Episodes feature curated content with moderated live Q&A with iconic C-Suite leaders and special guests. BECA Gems is available on-demand via LinkedIn Live.

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Recent GAlleries

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The BECA Playbook Inaugural Graduation – Future Leaders C’23

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The BECA Playbook C’25 Launch

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November Member Meeting 2023

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Your support helps create meaningful change.

The demand for top talent in the industry continues to be high. Partnering with BECA is an opportunity to support initiatives to retain and advance high potential talent. Investing in the BECA Playbook and V-suite delivers value to participants that will result in ROI for career advancement that will positively impact their sponsoring organizations for years to come.  

Contact Us

BECA is a 501(c)(3) nonprofit, focused on creating opportunity, access, and equality for the current and next generation of marketing leaders.

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