BECA GEMS

The best of The BECA Playbook through live sessions and expert advice from leading CXOs.

Presented by P&G

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What is BECA Gems?

BECA Gems is a four-episode live-stream series, providing insights from our flagship program, The BECA Playbook. Episodes feature curated content with moderated live Q&A with iconic C-Suite leaders and special guests. BECA Gems is available on-demand via LinkedIn Live.

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LATEST GEMs

Using Digital Tools to Meet the Needs of Consumers

Featuring Janice Tennant, BECA Founding Member, Global Brand President, Merrell

October 14th, 2024

Our second BECA Gems session features Janice Tennant, Global Brand President, Merrell, a leading global footwear and apparel brand, who takes us through an interactive conversation on how digital tools can effectively meet the evolving needs of consumers. Janice shares her expert insights and provides solutions designed to help marketers leverage modern marketing tools for success. ​

Register to view
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Developing & Maintaining Consumer Trust Among Communities of Color

Featuring Julius Robinson, BECA Member, Chief Sales and Marketing Officer, U.S. and Canada, Marriott International.

June 14th, 2024

Through a mix of recorded content and live Q&A, Julius guides an engaging session on developing and maintaining consumer trust with application to communities of color, sharing his reflections and expert insights on what it takes to drive action and accountability.

Register to view

Past Gems

Didn’t catch the Live event? Don’t fret – all BECA Gems sessions are available to watch on BECA’s LinkedIn page. Watch all content on-demand for expert advice and a Q&A with our featured guests.

Don’t miss out
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How do I view an episode?

A conceptual design of a webpage for the Black Executive CMO Alliance, highlighting past events with a "Show all events" button.

Step 1 — Visit the BECA LinkedIn page and scroll to Past Events.

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Step 2 — Choose from the list of BECA Gems sessions.

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Step 3 — Click on “Register,” fill in your information and submit.

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Step 4 — The video for the past session will appear. Click “Play” and enjoy!

Other Programs

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The BECA Playbook

A two-year journey of curated learning experiences led by iconic leaders from the world’s most influential brands and companies, providing the keys to success for achieving and excelling in C-Suite roles.

Learn More
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The BECA V-Suite

A one-year journey that expands upon the foundations and success of The BECA Playbook by helping VPs level up their game, enhance their professional brand, and propel their career trajectories to the C-Suite.

Learn More