The Beca Playbook
Unlocking the potential of marketing and marketing-adjacent professionals through access to proven tactics and networks.
Are you a BECA Playbook Future Leader?
What is the BECA Playbook?
The BECA Playbook is a two-year journey that provides high potential talent with the keys to achieving success and excelling in C-suite roles through curated learning experiences.
The Playbook will allow participants (known as Future Leaders) to fill the gaps in necessary skills and knowledge, increase confidence in their professional brands, and build an unmatched network of peers and executives.
Curated Experience
Customized Curriculum
One-to-one Mentorship
Brand & Network Building
Interested in applying for The BECA Playbook?
Details
Forge meaningful connections
Use cohort-based learning and interactions with peers and senior executives to learn best practices, share and learn from real world examples, and promote lifelong connections.
One-to-one access to iconic leaders
Invaluable opportunities for 1:1 engagement with world-class leaders who bring the expertise of having successfully climbed the corporate ladder.
CxO-approved curriculum
Expert-led learning and development sessions designed with a laser focus on what matters most and takes each participant’s needs into account with two-way engagement and robust Q&A.
Annual BECA x Cannes Lions
Future Leaders have the opportunity to participate in a case competition. Winning teams earn an expense-paid trip to the Cannes Lions Festival of Creativity in Nice, France, and enjoy the opportunity to learn from and network with the industry’s best.
100+
The BECA Playbook Future Leaders across 4 cohorts
4.8
Average overall quality rating of live session content (on a scale of 1 to 5, with 5 being excellent)
98%
Agree The BECA Playbook is making them a better leader
* Results from The BECA Playbook annual class surveys
The BECA Playbook Eligibility
- Committed to diversity in the workplace
- 7-20 years of professional experience
- Currently in a marketing or marketing-adjacent role
- Not yet at the VP Level (If currently a VP, visit The BECA V-Suite)
- Can dedicate ~100 hours over the two-year program
- Have leadership support and financial sponsorship for participation
- Motivated self-starter
- Recognized as high-potential
Interested in joining The BECA Playbook?
FAQs
Future Leaders will take part in expert-led sessions, member panels, curated independent learning, practicum collaboration and 1:1 mentor sessions. A unique benefit of The BECA Playbook is the deep, meaningful network that Future Leaders develop.
Based upon eligibility and sponsorship criteria, nominations for participation in The BECA Playbook can be made here.
Email us at thebecaplaybook@blackexec.com.
Future Leaders
Meet the next generation of marketing and marketing-adjacent leaders.
Future Leaders are the participants of The BECA Playbook, a two-year journey that will prepare promising mid-level talent to ascend to the C-Suite.
Other Programs
The V-Suite
A one-year journey that expands upon the foundations and successes of The BECA Playbook by helping professionals at the VP level up their game, enhance their professional brand, and propel their career trajectories to the C-Suite.
BECA Gems
A four-episode live-stream series, providing insights from our flagship program, The BECA Playbook. Episodes feature curated content with moderated live Q&As featuring iconic C-Suite leaders and special guests. BECA Gems is available on-demand via LinkedIn Live.
