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The BECA Playbook C’24 Graduation

Back Row (L-R): Sharon Harris, Brianne Boles-Marshall, Terika Fasakin, Tiffany Daniel, Courtney Blount, Chris Foster, Jerri DeVard, Karen DeGrammont, Skylar DeLemos, Cleyana Mayweather, Jacqueline Woods, Esi E. Bracey, DeLu Jackson
Front Row (L-R): Jared Johnson, Turkessa Simmons, Crystaline Combs, Kara Smith, Amanda Mitchell, Bie Mwengela, Emily Baynes, Brian Rogers, Kevin Tolson, Michele Peters, Sean Leaks, Ashley Cumberbatch


December 2024 marked yet another milestone as BECA held its 2nd Graduation Ceremony for The BECA Playbook (TBP) C’24 Future Leaders.

These graduates, armed with powerful marketing and leadership skills from TBP, in addition to powerful bonds of friendship, are set to excel as they continue their journey to the C-suite.


The Setting

Paramount’s NYC headquarters in Times Square–a beautiful venue–served as the perfect scene to host the graduation services.



Mix and Mingle

Future Leaders, BECA Members, sponsors, and guests arrived at Paramount HQ in Times Square, NYC for an afternoon of connection and celebration. From the warm greetings to the shared laughter and meaningful conversations, each snapshot reflects the spirit of unity that defines the BECA family.

Welcome Reception
Pre-Graduation Program

In sheer adoration of the moment, Summa Cum Laude Graduate of the C’24, Turkessa Simmons, shared joyful words reflecting on her and her peers’ success through their completion of The BECA Playbook.

Graduation Ceremony

BECA Member, Rudy Wilson (Former President, Global Consumer Brands, SC Johnson), imparted sage words of wisdom to ignite and celebrate graduates of the C’24 as they navigate their way to the C-Suite.


The Future Leaders of the C’24 proudly crossed the stage to receive their well-deserved graduation plaques.

Jerri DeVard, along with BECA Founding Members Chris Foster and Gail Peterson, donned robes for the graduation ceremony. Each photo captures the spirit of accomplishment, marking the culmination of 2-years dedicated to completing The BECA Playbook.


BECA Members In Attendance

L-R: Maurice Cooper, Sharon Harris, Shannon Watkins, Tara DeVeaux, Jerri DeVard, Diane Primo, Gail Peterson, DeLu Jackson

BECA Board Members in Attendance

L-R: Kerry Chandler, Jerri, Ruth McDonald


In a heartwarming display of adoration, attendees gathered to honor the C’24 Future Leaders.