Francine O’Bum
Future Leader Class of ‘26
Director of Marketing
BET
Francine O’Bum is a Director of Marketing at BET where she oversees brand management of our streaming service BET+.
Previously, Francine worked at A&E Networks and TCS where she oversaw marketing strategy and 360 media campaigns. During the course of her career, she has accumulated years of experience managing teams and executing consumer facing programs.