
Future Leaders Francine O’Bum
Director of Marketing, BET
My name is Francine O’Bum, I am a Director of Marketing at BET where I oversee brand management of our streaming service BET+. Previously, I worked at A&E Networks and TCS where I oversaw marketing strategy and 360 media campaigns. During the course of my career, I’ve accumulated years of experience managing teams and executing consumer facing programs.