Creating opportunity, access, and equality for Black marketers.
Why We Need BECA
When we see the lack of diversity in the C-Suite, we know it’s not due to a lack of Black talent. It’s demand that’s lacking, not talent. BECA was created to build a pipeline for young Black marketers to rise to the top and give those already at the top a platform. As a member or an ally, you can help us make that happen.
BECA members are distinguished C-Suite executives with various titles in various sectors, yet all have or have had marketing at the core of their experiences. They bring to the alliance a diverse range of expertise, a love of marketing, and a shared sense of urgency to help the current and next generation of Black marketers succeed.
Whether you are a marketing leader, interested in becoming an ally, or want to learn more about us, we look forward to connecting with you.