The role of marketing has become increasingly complex, yet has never been more important than it is today. We are establishing an environment where marketers can share ideas and build a stronger foundation for both the profession and for up-and-coming leaders.

Jacqueline Woods

Founding Member Chief Marketing Officer & CCO, NielsenIQ

Jacqueline D. Woods is the Chief Marketing Officer at NielsenIQ, formerly known as Nielsen Global Connect, where she helped accelerate the data, insights, and analytics firm’s transition to an independent business. As the global marketing lead and member of the company’s Executive Committee, she drives the company’s positioning, branding, and go-to-market strategy. A noted champion for employee engagement, she helped to guide a smooth transition to NIQ’s next chapter.

With over two decades of experience in technology and marketing, Jacqueline is an expert in
transformation, data, and insights, as well as digital marketing. She has helped drive over 40 M&A transactions, over $25B, and is highly experienced in successful solution-building and offering management for top Fortune 100 companies, including IBM, Oracle, GE, and Verizon. Jacqueline knows how to stimulate growth by integrating business, marketing, and technology priorities across divisions and enterprises.

Jacqueline joined NielsenIQ from IBM, where her leadership as CMO focused on building cloud, Data, AI, and SaaS technology strategies, and where she was directly responsible for $1B in marketing attained revenue. Using client-centric data and analytics, she also led a group of distinguished engineers to build out new, profitable products for three of IBM’s divisions, Server and Systems Technology, Global Financing, and Business Partner Ecosystems. Prior to IBM, she held several senior leadership positions at GE, Oracle, and Ameritech (AT&T). Jacqueline is currently a trustee for the Community Reinvestment Fund USA, whose mission is focused on
strengthening communities through innovative financial solutions and a board member for the Greater Fairfield County Foundation, Inc., a non-profit helping under-served communities in southern Connecticut.

She previously served on the board of Neighborhood Studios, a non-profit for arts and education (2009–2015), the Dean’s Council for Kennedy School of Government at Harvard University (2003–2009), and the Western Region Board of the United Negro College Fund (2000–2007). Her expertise has been featured in The Wall Street Journal, Fortune Magazine, and The New York Times. Black Enterprise and Savoy magazine have named her a Top 100 Executive in Corporate America for the past three years. Jacqueline is a Merit Fellow from the University of Southern California, Marshall School of Business where she earned her M.B.A. She received her Bachelor of Science from the University of California, Davis.

Why Jacqueline Woods Joined BECA