The role of marketing has become increasingly complex, yet has never been more important than it is today. We are establishing an environment where marketers can share ideas and build a stronger foundation for both the profession and for up-and-coming leaders.

Jacqueline Woods

Founding Member CMO, Teradata

Jacqueline Woods is Teradata’s Chief Marketing Officer (CMO) and a member of the company’s Executive Leadership Team. Woods is the company’s chief storyteller and guides all aspects of marketing and communications, including strategic marketing planning and delivery, advertising, brand and reputation management, digital and social properties, as well as customer generation, influencer marketing, public relations, industry relations, events, corporate communications and creating enriching customer experiences.

Woods is a results-driven technology and marketing executive known for leading corporate transformations and leveraging modern marketing approaches that utilize data and insights to accelerate business outcomes. Recognized for her track record in successfully growing businesses, Woods’ experience covers both business-to-business and business-to-consumer initiatives.

Woods joined Teradata from NielsenIQ where she was a member of the executive leadership team and Global Chief Marketing & Communications Officer, leading the revitalization of the company’s brand, image, and perception. Previously, Woods was with IBM for nearly 10 years, including as CMO of IBM Global Partner Ecosystem Division, where she focused on building cloud, Data, AI and SaaS strategies. She also led strategy, marketing, communications, and offering management as the CMO of IBM Global Financing. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric. Woods also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE.

Woods serves on the Board of Directors for Winnebago Industries, the Board of Trustees for Community Reinvestment Fund USA, and the board of the Greater Fairfield County Foundation, Inc.

Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California.

Why Jacqueline Woods Joined BECA

In the Press

Jacqueline Woods

Marketing Re-Imagined: Jacqueline Woods Of Teradata On How We Can Re-Imagine The Marketing Industry To Make It More Authentic, Sustainable, And Promote More Satisfaction