Celebrating the Inaugural Graduation of The BECA Playbook Class of 2023
What is The BECA Playbook?
The BECA Playbook is a two-year journey that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook will propel the careers of participants through curated learning experiences led by our BECA members, 38 iconic Black leaders from the world’s most influential companies.
Our objective is to unlock the potential of Black marketers through the “secret” tactics and networks that were previously not readily accessible. The BECA Playbook will allow Future Leaders (participants) to fill the gaps in necessary skills and knowledge, increase confidence in their personal brands, and build an unmatched network of Black peers and executives.
The BECA Playbook will allow participants to fill the gaps in necessary skills and knowledge, increase confidence in their personal brands, and build an unmatched network of Black peers and executives.
Using your identity
An understanding that participants aren’t “just” Black marketers but a sum of their individual identities, which we will use to customize the program and allow for spontaneous, yet deliberate, discourse
Enabling a sense of belonging
Through all interactions – offline and online – promote a safe, trusted environment for Black professionals to be their authentic selves among peers and guided by world-class Black marketing executives
Providing 1:1 access to iconic Black marketers
Create opportunities for deep engagement (e.g. intimate settings and 1:1 mentorship) with world-class Black CxOs who bring expertise and empathy for the Black experience.
Forging meaningful personal connections
Use cohort-based learning and interactions with peers to stretch learning and promote deep, lifelong connections currently missing in the Black professional experience
Delivering a CxO-Approved curriculum
Experiental sessions designs with input from the best minds of marketing today with a laser focus on what matters most and taking each participant’s uniqueness into account
Utilizing less buzzwords, more action
Allow participants to take on their role as future Black marketing leaders in simulated real-world environments (e.g. a campaign pitch, CEO presentation)
THE BECA PLAYBOOK
The BECA Playbook will host programming every other month for two years using formats that allow for authentic sharing between Black CxOs and participants:
- Interactive, expert-led sessions
- CxO roundtables
- Independent e-learning
- Peer teams and collaboration
- One-on-one CxO access
- Leadership: Establish and build your personal leadership brand.
- Marketing fundamentals: Fill gaps of the necessary skills to excel.
- DEI Championing: Find your authentic DEI voice to take action.
- Industry: Apply your skills in the context of your industry and/or function.
- One-on-one CxO mentorship allows participants to share goals, develop a path to action, and gain invaluable perspectives.
- Meet with peers at similar levels to reflect on shared experiences and gain a lifelong network.
Strategic Initiatives & Exec Comms Lead, Business Ecosystem Partnerships
*Brand Vice President, Corporate Function Brand, Global Media
Procter & Gamble
Director, Global Cell Therapy Commercial and Business Strategy
Johnson & Johnson
North America Strategy Director and Chief of Staff, Personal Care
*Manager, Marketing Project Management | Chapter Leader, Black BRG/ERG
*Senior Director, Brand Strategy & 360 Consumer Marketing, BET & VH1
BECA is proud to count these revered brands among the companies helping us achieve our mission.