Jeff BreaFuture Leader Class of ‘21 Brand Director, Content Brand Strategy CBS
Jeff Brea is a Brand Director at CBS with over nine years of experience. Jeff specializes in using consumer data and insights to lead the development of 360 integrated marketing campaigns including communication and engagement strategies across on-air, social, paid media and PR. Jeff manages campaigns throughout their lifecycle by monitoring KPIs to gauge the campaign’s effectiveness and provide recommendations for improvement. Jeff is an advocate for collaboration and enjoys building strong relationships that foster supportive and innovative teams.