The dearth of representation we see is not a pipeline problem. It is an opportunity problem. It is a joy and privilege to do the work of intentionally creating opportunity, access, and equality for Black Marketing and Business executives.

Dara Treseder

Founding Member
CMO, Autodesk

Dara Treseder is Chief Marketing Officer at Autodesk — the leading innovative technology & software company changing how the world is designed and made, from greener buildings to cleaner cars to award-winning TV shows, movies, and games. At Autodesk, Dara sets the strategy and goals to build the brand and market the product portfolio. She oversees the worldwide marketing, brand, communications, demand generation, digital, e-commerce, and education business teams.  

A veteran Chief Marketing Officer, Dara was previously the Global Head of Marketing, Communications & Membership at Peloton, CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs. Dara has been recognized by Forbes as the World’s Most Influential CMO, by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as a “Brand Genius,” by Business Insider as one of the “Top 25 most innovative CMOs in the world,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.” She was also the first Black person to be inducted into the Forbes CMO Hall of Fame.  

A champion of public health, women’s issues and diversity initiatives, Dara serves on the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.

Why Dara Treseder Joined BECA

In the Press

Dara Treseder

WomenTech Network’s Top 50 Women in Tech Marketing Executives

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Dara Treseder

Impact Through Relationships With Dara Treseder

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Dara Treseder

Impact Through Relationships With Dara Treseder

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Dara Treseder

More Than Marketing: UPS and Autodesk Made Diversity a Business Imperative

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Dara Treseder

Autodesk CMO Dara Treseder is Lifting Up Others (Audio)

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Dara Treseder

Autodesk CMO Dara Treseder on C-Suite Diversity

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Dara Treseder

Insider’s most innovative CMOs of 2023

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Dara Treseder

The Forbes World’s Most Influential CMOs List: 2023

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Dara Treseder

Peloton’s ex-CMO Dara Treseder on how she hit the ground running at Autodesk

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Dara Treseder

Dara Treseder (Autodesk) | Lead with Trust

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