The dearth of representation we see is not a pipeline problem. It is an opportunity problem. It is a joy and privilege to do the work of intentionally creating opportunity, access, and equality for Black Marketing and Business executives.

Dara Treseder

Founding Member SVP, Head of Global Marketing & Communications, Peloton

Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. Dara is currently SVP, Head of Global Marketing & Communications at Peloton, the world’s largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She also oversees brand & strategic marketing, consumer insights & strategy, communications, and creative.

A veteran chief marketing & communications officer, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.

Dara has received several awards and industry recognition for her work. She was recognized by Forbes as one of “The World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s “Top 40 leaders under 40,” by AdWeek as one of the “Women Trailblazers,” by Business Insider as one of the “Top 25 Most Innovative CMOs in the World,” by AdAge as one of the “Women to Watch,” and by Inc. magazine as one of the “30 Inspirational Women to Watch in Tech.”

A champion of public health, women’s issues, and diversity initiatives, Dara is the Vice Chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.

Why Dara Treseder Joined BECA

In the Press

Dara Treseder

Stanford Graduate School of Business Article: Voices of Stanford GSB

View

Dara Treseder

Forbes Instagram Live: Ask The Expert: A Conversation Dara Treseder

View