It is important to create a pipeline for the next generation of emerging marketing leaders. This dynamic group of leaders who are assembled with BECA are not just committed to the brands they represent, but the global communities they serve.

Nadja Bellan-White

Founding Member Global CMO, Vice Media

Third party endorsers have said, “Nadja rejects the term ‘digital first’ because everything is digital.” She prefers to say she is human first. Before it became fashionable, she embraced the trend to combine the principles of what drives behavior using data, creativity, technology, and smart media to transform brands by making the right customer connections.

As Vice Media Group’s first Global Chief Marketing Officer, Nadja is responsible for developing the enterprise brand strategy for the media conglomerate. She oversees marketing, brand strategy, data and insights, and global communications in over 25 countries. Prior to joining Vice Media Group, Nadja was the Executive Partner and WPP Team Leader for Ogilvy & Mather Worldwide. At WPP, Nadja led the Brand Transformation for Unilever across Beauty and Personal Care focusing specifically on Dove and led behavior change for the Bill and Melinda Gates Foundation globally.

She is known as “the fixer”; the person brands call when they are facing challenges in brand transformation. Nadja utilizes her 26+ year career in integrated marketing, media, and communications to transform brands. Using her background in digital, brand, and consulting she has a unique approach that makes her an invaluable member of the team. During her career, Nadja has led brand transformations for such clients as American Express, LG Electronics, IKEA North America, RBS Citizens, Bharti Airtel, Coca-Cola, and Safaricom/Vodaphone. While in Africa, her team partnered with key African government leaders in driving business growth in countries across East and West Africa.

Context, culture, and creativity are also critical for Nadja. Nadja was the recipient of AdColor’s Legend Award for her excellence in advertising, media, and communications, the 2019 recipient as one of Savoy magazine’s “Top 100 Women in Corporate America,” named one of the top “Women to Watch” for AdAge Europe in 2020, and recently named one of the “Top 25 Women of Color in Communications” in 2021.

Ms. Bellan-White is an A Better Chance, Inc. Scholar recipient, and earned a BA in Foreign Affairs and Spanish from The University of Virginia in 1989 and an MBA from NYU-Stern School of Business in 1994.

She has served both as a member and the President of Dubai Lynx, Creative Effectiveness Jury; member of the Council of Urban Professionals Board (NY); Executive Leadership Council, Executive Director of The Roundhouse.Org (UK); and was recently elected to the Board of the Ad Council in 2021.

Why Nadja Bellan-White Joined BECA