I created this alliance because it did not exist and was so desperately needed. To achieve meaningful corporate diversity, we need less rhetoric and more allies, action and accountability.

Jerri DeVard

BECA Founder

Jerri is the former Executive Vice President and Chief Customer Officer of Office Depot, Inc., responsible for the P&L for e-commerce, customer service, all marketing functions, data & analytics, communications, and events, having previously served as its Chief Marketing Officer. She has more than 30 years of extensive marketing and leadership experience at large global brands. Prior to Office Depot, she served as Chief Marketing Officer of The ADT Corporation, a leading provider of home and business security services. Prior to that, Jerri served as Executive Vice President, CMO for Nokia based in Helsinki and London. Additionally, she held senior marketing roles as SVP at Verizon Communications, CMO at Citibank, VP at Revlon, VP at Harrah’s Entertainment, at the NFL and at General Mills, formerly the Pillsbury Company. Jerri is an Economics graduate of Spelman College, where she served as a member of the Board of Trustees and received her MBA from Clark Atlanta University Graduate School of Business.

She currently serves as a director on the boards of Under Armour Inc., the global athletic performance and innovation brand; cars.com, a leading digital marketplace that connects car shoppers with sellers; and Root Insurance, a disruptive digital company utilizing AI to provide auto insurance. Jerri previously served on the boards of ServiceMaster, Belk, Gurwitch Products, Tommy Hilfiger, and the advisory board of Pepsico.

Jerri has been selected by Black Enterprise as one of the 75 Most Powerful Blacks in Corporate America and 50 Most Powerful Women in Business, named by AdAge as a Rockstar CMO and Power Player, and one of 50 Women to Watch by the WSJ.

In the Press

Jerri DeVard

Cheddar Interview: Black Executive CMO Alliance (BECA) Looks To Bring More Diversity To The C-Suite

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Jerri DeVard

Fast Company Article: Meet the New CMO Alliance That Wants to Help Usher in the Next Generation of Black Executives

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Jerri DeVard

Black Enterprise Article: Marketing Executives From World’s Top Brands Unite to Form Black Executive CMO Alliance (BECA)

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Jerri DeVard

Essence Article: Black Corporate Leaders Form Alliance To Nurture Next Generation Of Executives

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Jerri DeVard

Ad Age Opinion: We Must Shift From Inclusion Rhetoric To Accountability And Consequences

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Jerri DeVard

The CMO Podcast: More Than Just a Marketing Professional

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Jerri DeVard

FAU Business YouTube Video: Cob Executive Forum Speaker

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