I created this alliance because it did not exist and was so desperately needed. To achieve meaningful corporate diversity, we need less rhetoric and more allies, action and accountability.

Jerri DeVard

BECA Founder & CEO

Jerri is the Founder & CEO of the Black Executive CMO Alliance, BECA and a member of the prestigious Advertising Hall of Fame.

She is the former Executive Vice President and Chief Customer Officer of Office Depot, Inc., responsible for the P&L for e-commerce, customer service, all marketing functions, data & analytics, communications, community investment and events, having previously served as its Chief Marketing Officer.

Jerri has 40 years of extensive marketing and leadership experience at large global brands. Prior to Office Depot, she served as Chief Marketing Officer of The ADT Corporation, a leading provider of home and business security services. Prior to that, Jerri served as Executive Vice President, CMO for Nokia based in Helsinki and London. Additionally, she held senior marketing roles as SVP at Verizon Communications, CMO at Citibank, VP at Revlon, VP at Harrah’s Entertainment, at the NFL and at General Mills, formerly the Pillsbury Company. Jerri is an Economics graduate of Spelman College, and has served as a member of the Board of Trustees and received her MBA from Clark Atlanta University Graduate School of Business.

She currently serves as a director on the boards of Dow, one of the world’s largest materials science companies; Under Armour Inc., a global athletic performance and innovation brand; Cars Commerce, a leading digital marketplace that connects car shoppers with sellers; and Root Insurance, a disruptive digital company utilizing AI to provide auto insurance.

In the Press

Jerri DeVard

What’s Your Story? The Journey to the Hall of Fame with Jerri DeVard

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Jerri DeVard

The Backstage Pass to Cannes Lions: Key takeaways from a global marketing director

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Jerri DeVard

MARKETERS ON FIRE: JERRI DEVARD, CEO AND FOUNDER OF THE BLACK EXECUTIVE CMO ALLIANCE (BECA)

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Jerri DeVard

Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

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Jerri DeVard

BECA Founder Jerri DeVard Announced to 2024 Advertising Hall of Fame as Organization Celebrated Its First Class of Black Marketing Future Leaders

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Jerri DeVard

Announcing the Newest Inductees into the Advertising Hall of Fame

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Jerri DeVard

Future Legends of Advertising – Jerri DeVard and Baldwin Cunningham

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Jerri DeVard

Here Are the Winners of the 2023 Adcolor Awards

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Jerri DeVard

BECA Founder Jerri DeVard Selected as a Recipient of the 2023 ADCOLOR Lifetime Achievement Award

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Jerri DeVard

Black Executive CMO Alliance Grows to Nearly 40 Members, Announces First-Ever Executive Director

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