I created this alliance because it did not exist and was so desperately needed. To achieve meaningful corporate diversity, we need less rhetoric and more allies, action and accountability.

Jerri DeVard

BECA Founder

Jerri is the former Executive Vice President and Chief Customer Officer of Office Depot, Inc., responsible for the P&L for e-commerce, customer service, all marketing functions, data & analytics, communications, and events, having previously served as its Chief Marketing Officer. She has more than 30 years of extensive marketing and leadership experience at large global brands. Prior to Office Depot, she served as Chief Marketing Officer of The ADT Corporation, a leading provider of home and business security services. Prior to that, Jerri served as Executive Vice President, CMO for Nokia based in Helsinki and London. Additionally, she held senior marketing roles as SVP at Verizon Communications, CMO at Citibank, VP at Revlon, VP at Harrah’s Entertainment, at the NFL and at General Mills, formerly the Pillsbury Company. Jerri is an Economics graduate of Spelman College, where she served as a member of the Board of Trustees and received her MBA from Clark Atlanta University Graduate School of Business.

She currently serves as a director on the boards of Dow, one of the world’s largest materials science companies; Under Armour Inc., the global athletic performance and innovation brand; cars.com, a leading digital marketplace that connects car shoppers with sellers; and Root Insurance, a disruptive digital company utilizing AI to provide auto insurance. Jerri previously served on the boards of ServiceMaster, Belk, Gurwitch Products, Tommy Hilfiger, and the advisory board of Pepsico.

In the Press

Jerri DeVard

Black Executive CMO Alliance Grows to Nearly 40 Members, Announces First-Ever Executive Director

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Jerri DeVard

Forbes: 4 Mistakes Marketers Keep Making In Economic Downturns, Jerri DeVard (Founder, BECA)

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Jerri DeVard

Ad Age: Veteran Marketer, Jerri DeVard (Founder, Black Executive CMO Alliance), On the Future of the CMO and State of DE&I Progress

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Jerri DeVard

MediaLink Panel: A Special Session with BECA Future Leaders

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Jerri DeVard

Stagwell Interview: Jerri DeVard (BECA Founder)

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Jerri DeVard

From the Cannes Speakers’ Lounge: BECA Founder Jerri DeVard

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Jerri DeVard

LinkedIn News Interview: Driving Progress Through Creativity

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Jerri DeVard

The Female Quotient Panel: Talk is Cheap: Advancing Opportunities for Change

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Jerri DeVard

Jerri DeVard + Viva Technology : Equity Epidemic: Talent and the Digital Explosion

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Jerri DeVard

Marketing Brew Interview: One year in, BECA is training the next generation of Black marketing execs

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