There is an African proverb that says, ‘If you want to go fast, go alone. If you want to go far, go together.’ I believe BECA can help me, and us, do both.

Bozoma Saint John

Founding Member Global CMO, Netflix

Bozoma Saint John is the Global Chief Marketing Officer at Netflix, the world’s leading streaming entertainment service with 183 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

At the beginning of her career, Boz got her start in marketing at Spike Lee’s advertising agency, Spike DDB. She then went on to manage brands within the PepsiCo beverages portfolio before becoming Head of Music and Entertainment Marketing at the CPG giant. She then went on to become Head of Global Consumer Marketing at Apple Music & iTunes, Chief Brand Officer at Uber, and hold a CMO role for Endeavor, including WME, IMG, UFC, Miss Universe, 160over90, and more.

Boz’s career has been marked by induction into the American Advertising Federation Hall of
Achievement (2014), Billboard’s Women in Music Hall of Fame (2018), as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list (2018) and Forbes’ World’s Most Influential CMOs list (2018). Boz has also been featured on the cover of AdWeek as “one of the most exciting personalities in advertising” and on lists ranging from Fast Company’s and AdAge’s Most Creative People to Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business and Fortune’s Most Influential CMOs. During the 2020 spring semester, Professor Frances Frei of Harvard Business School used Boz’s successful marketing career as a case study in her MBA class, “Leading Difference.” Boz appeared as a guest lecturer for the Harvard MBA students, delving deep into the tactical and pivotal marketing moves she made throughout her career, which she now credits as intrinsic to her success.

Boz’s philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices.