Kevin WarrenFounding Member EVP & CMO, UPS
Kevin Warren is UPS’s Chief Marketing Officer (CMO) and a member of the company’s Executive Leadership Team, responsible for U.S. Marketing, international marketing, The UPS Store, digital infrastructure analytics, revenue management, business planning & forecasting, customer loyalty management, digital marketing, customer experience, brand relevance, customer communications, and the company’s Ware2Go subsidiary. His highly developed perspective on data centric business and non-traditional engagement channels is driving change at UPS and setting new standards in digitally enabled customer experience. As the e-commerce business era takes shape, Kevin is shaping those critical aspects of UPS strategy that will deliver the business of the future.
Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, sales force effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.
Previously, Kevin served as president of Global Growth Opportunities, responsible for accelerating revenue growth outside the United States. In addition, he had strategic oversight for two Xerox operating units, Global Imaging Systems and Xerox Canada, as well as leading the company’s 3-D printing strategy.
He also led the integration activity surrounding Xerox’s $1.5 billion purchase of Global Imaging Systems. In 2007, he was named chairman, president and chief executive officer of Xerox Canada and in 2010, was named president of U.S. Client Operations. Kevin joined Xerox in 1984 as a sales trainee in Washington, D.C.
He serves as a director of Illinois Tool Works, Fiserv, Georgetown University, and the UPS Foundation. He is a current member of the Executive Leadership Council.
A native of Washington, D.C., Kevin received his Bachelor of Science in finance from Georgetown University and is an alumnus of the Harvard Business School, having completed the Advanced Management Program.
Why Kevin Warren Joined BECA
In the Press
Forbes Article: Most Influential CMOs of 2022
Adweek Article: A Sacred UPS Brand Space Is Rejuvenated for Black History Month
LinkedIn Blog: Black History Month: A Personal Reflection
Forbes Article: Switching Lanes with Kevin Warren: Second-ever “Outsider” to Join C-Suite at UPS Shows Diversity’s Increasing Importance