Najoh Tita-ReidFounding Member Global CMO, Logitech
Najoh Tita-Reid is a multifaceted global marketer with global marketing expertise and a record of strategic and operational ingenuity in diverse consumer product companies. A creative and charismatic leader, Najoh is known for driving innovation in products, processes, and people and driving transformation across complex organizations. She has led turnarounds in struggling businesses, developed acclaimed digital and omnichannel initiatives, and launched industry-changing multicultural campaigns. She builds strong, diverse, inclusive, and collaborative teams and is comfortable working across cultures and continents to drive accountability and creativity.
Najoh is the Global Chief Marketing Officer for Logitech. She is responsible for worldwide marketing, brand equity, creative, branded and DTC ecommerce sites, and marketing transformation. She is the former Global Commercial Marketing Head for BTC and BTB and Global Marketing Reinvention Leader at Logitech, where she designed and implemented the first Global Commercial Marketing Organization, driving growth across all regions, managing P&L and performance marketing across channels. She was also responsible for reimagining, redefining, and reinventing the global marketing function, reporting to the CEO.
She is the former Global Chief Marketing Officer and Member of the Executive Board at Hero AG, where she led the marketing function as well as brand strategy, R&D/innovation, sustainability, and quality for a global family-owned food company. Based at the company’s global headquarters in Switzerland, Najoh built Hero’s first truly global innovation pipeline, removing silos to foster cooperation across 11 global and regional food brands while leading significant growth across key markets. She was also a member of the board for a Hero Innovation start-up focused on direct-to-consumer products and services. Under her leadership, Hero attained growth in all lead categories, more than twice the average growth of key competitors.
Prior to her role as CMO, Najoh held diverse general management, marketing, and product development roles with some of the world’s largest pharmaceutical, health care, and consumer product companies. In 2015, she was selected to lead a turnaround of Bayer PLC’s Consumer Care business in the UK and Ireland, turning around the P&L and implementing a broad restructuring that grew market share, historic sales and profit growth, and implemented net revenue management and data analytics capability to drive record profitability. A board member of the UK Healthcare Industry Association, Najoh had broad influence over global franchises, functions, and industry and was named the company’s GM of the Year in 2017.
Najoh joined Bayer when the company acquired Merck’s Consumer Health business in 2014. As General Manager of Merck Consumer Care in Western Europe (2013-2014), Najoh owned the P&L and led business operations across markets, building a strategic plan that was integral to the acquisition by Bayer. She developed a Rx-to-OTC roadmap for Western Europe, led the integration with Bayer and was selected as one of 20 female executives to steer “Merck for Mothers,” a long-term effort to end preventable deaths from complications of pregnancy and childbirth.
Najoh began her career at the age of 17 as a four-year summer intern at Procter & Gamble. Continually rising over 19 years, she transitioned from sales to marketing, serving as brand manager to several billion-dollar brands, including global Pampers, and was one of five leaders selected to launch the first BTB P&G dot-com company. Seeking to make a broader impact, she was promoted to the leader of multicultural scale marketing, responsible for African American and Hispanic scale marketing and strategy across 15 billion-dollar brands. One of her initiatives, the My Black is Beautiful campaign, was honored by the American Advertising Federation as the 2008 Mosaic Multicultural Ad Campaign of the Year. The Advertising Women of New York called it the game-changing campaign of the year. Advertising Age called it a “groundbreaking campaign.”
Najoh left P&G in 2009 to become Senior Vice President, Account Management & Integrated Services at the GlobalHue Advertising Agency in New York, where she managed multicultural omnichannel business for several clients including Verizon and delivered the largest communication effort for African Americans in US government history, working on a cross-cultural national team for the 2010 Census.
Najoh earned an MBA from the Fuqua School of Business at Duke University and a BA in English from Spelman College. She also completed the Executive Leadership Program at IMD in Lausanne, Switzerland, the Women’s Executive Leadership Program at Simmons University, the Design Thinking program at the Stanford School of Design, and is a graduate of UKs CBI Leadership Program (Confederation of British Industry) focused on building executive business leadership skills to drive political and policy change. She is a member of The Executive Leadership Council, where she serves on the International Steering Committee and the Community Service Committee. She also serves on the board of AdThrive, a digital media company that serves publishers and creators by enabling them to drive ad revenue and pursue their passion of content creation.
In the Press
Learnings from Leaders: the P&G Alumni Podcast: Najoh Tita-Reid, Logitech Head of Marketing Reinvention
Forbes Article: America’s Black Brain Drain: Why African-American Professionals are Moving Abroad—and Staying There
Forbes Article: Beware of Burning Out your Black Employees