Whirlpool Corporation Welcomes Rudy Wilson to...
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Member Rudy Wilson
President, Global Consumer Brands, SC Johnson
“If not us, who? If not now, when? BECA’s mission is important to me because it puts the promise of possibility into action. The power of diversity is undeniable and as a person in a position to harness that power and fulfill that promise, I am humbled by the opportunity to partner with other Black executives to bring scaled solutions to the table and make a greater impact in the profession. The time is now and actions speak louder than words.”
Rudy Wilson was named President of the Global Consumer Brands (GCB) business unit in February 2021. In this role, he is responsible for delivering strategic objectives across the GCB portfolio, which includes category-leading iconic brands like Ziploc®, Glade®, Raid®, OFF!®, Mr Muscle®, Duck®, Windex®, and Scrubbing Bubbles®. Rudy’s purview spans Sales, Marketing, Research & Development, Finance and Supply Planning, with revenue from more than 170 countries, and powered by about 4,000 employees.
Previously, Rudy served as GCB’s Global Chief Marketing Officer from 2019 to 2021, where he was responsible for driving sustainable growth across the portfolio worldwide, through a process of commercial excellence, creative disruption, and consumer centricity. Rudy held the role of Senior Vice President responsible for owning the total P&L across Africa, the Middle East, Russia, and Turkey from 2018 to 2019. He was Vice President of Home Storage from 2016 to 2018, where he was responsible for Ziploc’s growth strategy, brand equity platforms, innovation pipeline, and international expansion.
Prior to joining SCJ, Rudy was Global VP of Brand Marketing and Advertising at AT&T, where he drove marketing best practices, developed consumer-facing advertising for the AT&T Brand portfolio, and led consumer engagement programming and activation. Rudy spent a decade at Frito-Lay where he held both marketing and commercial leadership roles including VP Marketing of Core Brands (Tostitos, Doritos, Cheetos, Fritos, and SunChips) and Group VP of Consumer and Shopper Engagement.
Rudy has been honored with multiple awards, including Gold and Silver Cannes Lions, Effie Awards, Clio Awards, One Show Awards, Favorite Website Awards, a D&AD Award, a Sabre PR Award, and a Webby Award. Rudy is on the board of directors for Whirlpool Corporation and the National Association of Manufacturers, and he is an active member of BECA (Black Executive CMO Alliance). He proudly holds an MBA from the University of Michigan and a BS in Marketing from Arizona State University.
Outside of the office, Rudy enjoys an active life with his family. You may find Rudy engrossed in family game night with his wife Nichole, daughter Ella, and son Carter. Or, he might be 100 feet underwater taking photos of sea life as a PADI Advanced Scuba diver.
