Rudy Wilson
Member President, Global Consumer Brands, SC Johnson
Rudy is responsible for leading all functions across the globe. He has total P&L responsibility across the expansive Global Consumer Brands portfolio, including category leading brands like Ziploc, Glade, Raid, OFF!, Mr. Muscle, Duck, Windex and Scrubbing Bubbles, and new category disruptors like Bug Botanist and Stashers. Rudy brings 20+ years of experience growing global businesses, pioneering disruptive marketing, and championing company culture to this role. He is also passionate about prioritizing, simplifying, and unifying to galvanize growth.
Most recently, Rudy served as Global Chief Marketing Officer for the Global Consumer Brands Business Unit of SC Johnson. In that role, Rudy was responsible for driving growth across multiple categories in household and personal care, including Ziploc, Glade, Raid, Off, Windex, Scrubbing Bubbles, Pledge, and Kiwi.
Rudy first joined SC Johnson as Vice President of Home Storage in 2016. Rudy led the Home Storage global brand marketing organization, where he was responsible for finalizing the Global Home Storage five-year growth strategy, developing brand/equity platforms, innovation pipeline and international expansion plan to grow share, revenue and profits for key brands including Ziploc® and SpaceBags®. Rudy then transitioned to lead the ACT region as Senior Vice President. In this role, he was responsible for the commercial success of Africa, the Middle East countries and CIS countries (e.g. Russia) for SC Johnson.
Prior to SC Johnson, Rudy brought nearly two decades of experience as a marketing leader with a reputation for leveraging disruptive marketing to drive business and brand growth in large global companies.
Most recently, Rudy was Global Vice President, Brand Marketing and Advertising at AT&T, where he drove marketing best practices, developed consumer-facing advertising for the AT&T Brand portfolio and led/influenced the direction of all consumer engagement programming and activation. In this role, some of his accomplishments include developing some of AT&T’s highest-performing advertising campaigns in the company’s history and leading the global brand and marketing launch of AT&T in Mexico. Before joining AT&T, Rudy held numerous marketing and commercial leadership roles at Frito-Lay including Vice President, Marketing of key brands (Tostitos, Doritos, Cheetos, Fritos and SunChips) and Group Vice President of Consumer and Shopper Engagement (national consumer promotions, sports/entertainment COE, Multicultural strategy and activation). Throughout his career, Rudy has been honored with multiple awards, including Gold and Silver Cannes Lions, Effie Awards, Clio Awards, One Show Awards, Favorite Website Awards, D&AD Award, a Sabre PR Award, and a Webby Award. Although he is a self-proclaimed military brat, Rudy considers Sierra Vista, Arizona his hometown. He holds an MBA from the University of Michigan and a BS in Marketing from Arizona State University. Rudy currently resides in Glencoe, Illinois with his wife, Nichole, daughter, Ella and son, Carter.