2023 marked BECA’s second consecutive year at Cannes Lions International Festival of Creativity. Thanks to Ascential’s sponsorship, 7 Future Leaders attended the 70th anniversary of the festival.
As a result of winning The BECA Playbook x Cannes Competition, those 7 Future Leaders presented on stages along the Croisette, leading insightful panels on the influence of the Black consumer, the utilization of AI, and strategies for organizations to empower emerging Black talent in marketing. In total, 18 BECA Members and 13 Future Leaders came together in Cannes for an unforgettable experience.
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Future Leader Rehearsal @ FCB Yacht
FCB extended a special invitation to The BECA Playbook Future Leaders for the use of their yacht before heading to the Palais Forum Main Stage at Cannes Lions. The winners of BECA’s 2023 Cannes Competition were provided with a fabulous space to congregate and prepare their presentations for the main stage.
BECA Cannes Competition Winners:
Team Black Effect: BECA Future Leaders C’24 Brianne Boles-Marshall, Cleyana Mayweather, Freddie Williams, and Kara Smith.
Team Onyx: BECA Future Leaders C’24 Amanda Mitchell, Jared Johnson, Tiffany Daniel, and Bie Mwengela (not pictured).
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(From L to R): BECA Future Leaders C’24 Cleyana Mayweather, Kara Smith, Amanda Mitchell, Brianne Boles-Marshall, Tiffany Daniel, Freddie Williams, and Jared Johnson.
(From L to R): BECA Future Leaders C’24 Jared Johnson, Freddie Williams, Cleyana Mayweather, Kara Smith, Brianne Boles-Marshall, Tiffany Daniel, and Amanda Mitchell.
(From L to R): BECA Future Leaders C’24 Brianne Boles-Marshall, Tiffany Daniel, and Amanda Mitchell.
The Palais Forum Main Stage
At the Palais Forum Main Stage, The BECA Playbook Future Leaders from team “Black Effect” delivered a presentation on how Black contributions to the marketing industry catalyze creative outcomes and bring about substantial and measurable change. This iconic stage is a platform for the industry’s brightest minds to share ideas and illustrate the transformative power of creativity. Team Black Effect was the first presentation of the day! Founding BECA Member, Nadja Bellan-White introduced BECA to the audience, which was followed by a compelling presentation from Future Leaders.
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BECA Founding Member Nadja Bellan-White.
BECA Future Leader C‘24 Freddie Williams.
(From L to R): BECA Future Leaders C’24 Cleyana Mayweather, Freddie Williams, Brianne Boles-Marshall, and Kara Smith.
BECA Future Leader C’24 Brianne Boles-Marshall.
BECA Future Leader C’24 Kara Smith.
BECA Future Leader C’24 Cleyana Mayweather.
BECA x CC:DC
In commemoration of Juneteenth, BECA sponsored an impactful luncheon where BECA Members and industry partners conversed and connected.
The BECA Playbook Future Leaders from Team “Onyx” took the spotlight at CC:DC Inkwell Beach, a vibrant hub hosted by the Cannes Can: Diversity Collective (CC:DC) where creatives from diverse backgrounds converge to connect, network, and acquire knowledge. With a lineup of thought-provoking panel discussions, enriching workshops, and valuable networking opportunities, Inkwell Beach serves as an empowering platform for diverse voices from across the globe to be amplified and honored. Founding Member Najoh Tita-Reid introduced the mission of BECA, while Future Leaders facilitated an engaging panel discussion.
Fun Fact: Founding Member Najoh Tita-Reid and Founder/CEO of CC:DC Adrianne C. Smith were both former Miss Maroon and White (Morehouse College “Homecoming Queens”).
Tune into the Discussion Panel!
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BECA Founding Member Najoh Tita-Reid.
(From L to R): BECA Founding Member Najoh Tita-Reid, and BECA Future Leaders C’24 Tiffany Daniel, Amanda Mitchell, and Jared Johnson.
(From L to R): BECA Founding Member Najoh Tita-Reid, and BECA Future Leaders C’24 Tiffany Daniel, Amanda Mitchell, and Jared Johnson.
BECA Future Leader C’24 Tiffany Daniel.
(From L to R): BECA Founding Member Najoh Tita-Reid, and BECA Future Leaders C’24 Tiffany Daniel, Amanda Mitchell, and Jared Johnson.
BECA Future Leader C’24 Jared Johnson.
(From L to R): BECA Founding Member Najoh Tita-Reid and BECA Future Leader C’24 Tiffany Daniel.
(From L to R): BECA Founding Member Najoh Tita-Reid and Adrianne C. Smith (Founder, CEO CC:DC). Najoh and Adrianne are both former Ms. Maroon and White “Morehouse College Homecoming Queens”.
(From L to R): BECA Founding Member Najoh Tita-Reid, and Adrianne C. Smith (Founder, CEO CC:DC). Najoh and Adrianne are both former Ms. Maroon and White “Morehouse College Homecoming Queens”.
(From L to R): BECA Founding Member Najoh Tita-Reid, BECA Future Leaders C’24 Tiffany Daniel, Amanda Mitchell, and Jared Johnson.
Stagwell Sport Beach
Stagwell Sport Beach was graced with an intimate conversation featuring BECA Founding Member Shannon Watkins and acclaimed filmmaker Spike Lee, facilitated by BECA Member Damaune Journey.
The BECA Playbook Future Leaders took to the Sport Beach sand and were interviewed by 72andSunny team members.
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Tune into these interviews: Amanda Mitchell, Brianne Boles-Marshall, Cleyana Mayweather, Freddie Williams, Jared Johnson, Kara Smith, and Tiffany Daniel.
(From L to R): Featured speaker Spike Lee and BECA Members Shannon Watkins and Damaune Y. Journey.
(From L to R): BECA Member Damaune Y. Journey and featured speaker Spike Lee.
(From L to R): BECA Member Shannon Watkins, featured speaker Spike Lee, and BECA Member Damaune Y. Journey.
(From L to R): Interviewer JT Pierce (72AndSunny) and BECA Future Leader C’24 Jared Johnson.
(From L to R): Interviewer Laura Likos (72andsunny) and BECA Future Leader C’24 Freddie Williams.
(From L to R): Interviewer JT Pierce (72AndSunny) and BECA Future Leader C’24 Brianne Boles-Marshall.
Waterside Chat with Byron Allen
Aboard FCB’s Yacht, BECA Founder Jerri DeVard curated an enlightening waterside chat featuring Byron Allen, Chairman & CEO of Allen Media Group. This exclusive event, attended by BECA Members and Future Leaders, offered a unique opportunity to delve into Byron’s successful journey. The conversation provided a unique opportunity to gain insights from a visionary industry leader.
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(From L to R): BECA Founder Jerri DeVard and featured speaker Byron Allen (Chairman & CEO, Allen Media Group).
(From L to R): BECA Future Leaders Courtney Blount, Amanda Mitchell, Tiffany Daniel, Kara Smith, Cleyana Mayweather, and Jared Johnson, BECA Member Julius W. Robinson, BECA Founder Jerri DeVard, BECA Future Leader Lami Ibrahim, featured speaker Byron Allen (Chairman & CEO, Allen Media Group), BECA Founding Members Najoh Tita-Reid and Nadja Bellan-White, BECA Future Leader Freddie Williams, and BECA Executive Director Loucia Hamilton.
(From L to R): BECA Member Julius W. Robinson, BECA Founder Jerri DeVard, featured speaker Byron Allen (Chairman & CEO, Allen Media Group), and BECA Founding Members Najoh Tita-Reid and Nadja Bellan-White.
MediaLink Beach
The BECA Playbook Future Leaders from Team “Onyx” took the stage at MediaLink Beach, engaging in a dynamic panel discussion moderated by BECA Founder Jerri DeVard. The discussion theme revolved around the transformative power of creative risks, showcasing the remarkable impact that bold innovation can have. Future Leaders discussed their idea of how AI can be used ethically to propel diversity and creativity forward, with the important caveat that AI cannot and should not replace Black talent.
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(From L to R): BECA Founder Jerri DeVard and BECA Future Leader C’24 Jared Johnson.
BECA Future Leader C’24 Amanda Mitchell.
BECA Future Leader C’24 Tiffany Daniel.
(From L to R): BECA Founder Jerri DeVard and BECA Future Leaders Jared Johnson, Tiffany Daniel, and Amanda Mitchell.
BECA Future Leader C’24 Jared Johnson.
(From L to R): BECA Founder Jerri DeVard and BECA Future Leaders C’24 Jared Johnson, Tiffany Daniel, and Amanda Mitchell.
OPRGxBECA: The Black Creative Dilemma
Omnicom (OPRG) and BECA collaborated on a thought-provoking session titled “The Black Creative Dilemma,” featuring BECA Founding Member Chris Foster, BECA Founder Jerri DeVard, and esteemed filmmaker Spike Lee. This discussion centered around the unique challenges and opportunities facing Black creatives while exploring the profound and unique insights of Spike Lee’s storied career.
Tune into this panel discussion!
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The Black Creative Dilemma Stage.
(From L to R): BECA Founding Member Chris Foster, featured speaker Spike Lee, and BECA Founder Jerri DeVard.
(From L to R): Featured speaker Spike Lee and BECA Founder Jerri DeVard.
(From L to R): BECA Founding Member Chris Foster, BECA Founder Jerri DeVard, and featured speaker Spike Lee.
(From L to R): BECA Founding Member Chris Foster, BECA Future Leaders C’24 Amanda Mitchell, Brianne Boles-Marshall, and Tiffany Daniel, featured speaker Spike Lee, BECA Future Leaders C’24 Cleyana Mayweather and Freddie Williams, BECA Executive Director Loucia Hamilton, and BECA Founder Jerri DeVard.
(From L to R): Featured speaker Spike Lee and BECA Founding Member Chris Foster.
The Female Quotient Equality Lounge
Atop Hotel Martinez, The BECA Playbook Future Leaders from Team “Black Effect” along with BECA Founder Jerri DeVard hosted a panel discussion at the Female Quotient Equality Lounge. During the discussion, Future Leaders delved into their BECAxCannes Competition winning idea and provided the audience with a deeper understanding of how The BECA Playbook is revolutionizing careers. The conversation also shed light on BECA’s supportive and tightly-knit community of Black marketers.
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(From L to R): BECA Future Leaders C’24 Freddie Williams and Cleyana Mayweather, BECA Founder Jerri DeVard, and BECA Future Leaders C’24 Brianne Boles-Marshall and Kara Smith.
BECA Future Leader C’24 Kara Smith.
(From L to R): BECA Future Leaders C’24 Jared Johnson, Tiffany Daniel, Freddie Williams, Cleyana Mayweather, Brianne Boles-Marshall, Amanda Mitchell, and Kara Smith.
(From L to R): BECA Founder Jerri DeVard, and BECA Future Leaders C’24 Freddie Williams, Cleyana Mayweather, Brianne Boles-Marshall, and Kara Smith.
(From L to R): BECA Future Leaders C’24 Freddie Williams, Cleyana Mayweather, and Brianne Boles-Marshall.
(From L to R): BECA Future Leaders C’24 Jared Johnson, Tiffany Daniel, Freddie Williams, and Cleyana Mayweather, BECA Founder Jerri DeVard, and BECA Future Leaders C’24 Brianne Boles-Marshall, Amanda Mitchell, and Kara Smith.
(From L to R): BECA Future Leaders C’24 Freddie Williams and Cleyana Mayweather.
(From L to R): BECA Founder Jerri DeVard, and BECA Future Leaders C’24 Freddie Williams, Cleyana Mayweather, Brianne Boles-Marshall, and Kara Smith.
#BECAStrong
As we reflect on the 70th Cannes Lions International Festival of Creativity, incredible moments were shared among BECA Members and Future Leaders. From captivating presentations to thought-provoking panel discussions and inspiring interviews, the BECA Family left an unforgettable mark on the festival. Thank you for following us on this journey…until next year!
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(From L to R): BECA Future Leaders C’24 Cleyana Mayweather, Freddie Williams, Brianne Boles-Marshall, and Kara Smith.
(From L to R): BECA Founder Jerri DeVard and BECA Founding Member Ramon Jones.
(From L to R): BECA Future Leader C’24 Cleyana Mayweather, BECA Founding Member Ukonwa Kuzi-Orizu Ojo, and BECA Future Leader C’24 Kara Smith.
(From L to R): BECA Future Leaders Eric Austin and Omar Moore.
(From L to R): BECA Future Leader Cleyana Mayweather and BECA Founding Member Anton Vincent.
(From L to R): BECA Founder Jerri DeVard, BECA Future Leaders Brianne Boles-Marshall, Freddie Williams, Lami Ibrahim, Sade Balogun, and Omar Moore, BECA Founding Member Esi Eggleston Bracey, and BECA Future Leaders Amanda Mitchell, Kara Smith, Jared Johnson, and Tiffany Daniel.
(From L to R): BECA Founder Jerri DeVard and Halle Berry.
(From L to R): BECA Founder Jerri DeVard, and BECA Future Leaders C’24 Tiffany Daniel, Amanda Mitchell, and Jared Johnson.
(From L to R): BECA Future Leaders C’24 Tiffany Daniel, Kara Smith, Cleyana Mayweather, Jared Johnson, Freddie Williams, and Amanda Mitchell.
(From L to R): Spike Lee, Tonya Lewis Lee, and BECA Founder Jerri DeVard.
(From L to R): BECA Future Leaders C’24 Tiffany Daniel, Cleyana Mayweather, Jared Johnson, Kara Smith, and Freddie Williams.
(From L to R): Andre Gray, Walter Geer, BECA Founding Member Remi Kent, Halle Berry, Joe Anthony, and Van Hunt.
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