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The BECA Playbook C’25 Launch


On December 1, 2023, The BECA Playbook launched its third cohort at Paramount HQ in NYC, marking the beginning of the C’25 Future Leaders’ two-year journey.


Welcome Breakfast

The atmosphere was filled with camaraderie as C’25 Future Leaders connected with their peers and BECA Members.


Future Leader Introduction

Future Leaders introducing themselves to the BECA Family. Meaningful connections were forged, laying the foundation for an exciting and promising journey.

The BECA Playbook
Alumni Panel Discussion

C’23 graduates came together to impart guidance to the newest class of Future Leaders. Alumni shared their unique program experience and offered valuable insights to help guide the C’25 throughout their journey.

Moments that Matter

In an intimate space, BECA Members shared journeys that were both informative and relevant. Future Leaders had the opportunity to engage with and hear sage advice from BECA trailblazers.

Fireside Chat with Author Dr. Marcus Collins

Moderator Kristin Hooper (Customer & Marketing Managing Director at Deloitte) sat down with author Dr. Marcus Collins to gather insights into his book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

Fireside Chat with Author Bozoma Saint John

BECA Founder Jerri DeVard engaged in a meaningful dialogue with Bozoma Saint John (author, entrepreneur, and BECA Founding Member) to discuss her book, The Urgent Life: My Story of Love, Loss, and Survival .

Book Signing

One for the books! The Kickoff featured a book signing with BECA Founding Member Bozoma Saint John and Dr. Marcus Collins. Future Leaders, BECA Members, and special guests lined up to secure their signed copies of Bozoma’s The Urgent Life: My Story of Love, Loss, and Survival and Marcus’ For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. As a Kickoff gift, each C’25 Future Leader received signed copies.

Celebratory Toast

As the final moments of the day unfolded, the group celebrated with a heartwarming toast, welcoming the newest class of Future Leaders into The BECA Playbook.

Cheers C’25 Future Leaders!