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Celebrating the Inaugural Graduation of The BECA Playbook Class of 2023
Explore The Playbook
Overview
What is The BECA Playbook?
The BECA Playbook is a two-year journey that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook will propel the careers of participants through curated learning experiences led by our BECA members, 38 iconic Black leaders from the world’s most influential companies.
Our objective is to unlock the potential of Black marketers through the “secret” tactics and networks that were previously not readily accessible. The BECA Playbook will allow Future Leaders (participants) to fill the gaps in necessary skills and knowledge, increase confidence in their personal brands, and build an unmatched network of Black peers and executives.
GOALS
Our objective is to unlock the potential of Black marketers through the “secret” tactics and networks that were previously not readily accessible.
Key Principles
The BECA Playbook will allow participants to fill the gaps in necessary skills and knowledge, increase confidence in their personal brands, and build an unmatched network of Black peers and executives.
Curriculum
THE BECA PLAYBOOK
The BECA Playbook will host programming every other month for two years using formats that allow for authentic sharing between Black CxOs and participants:
- Interactive, expert-led sessions
- CxO roundtables
- Independent e-learning
- Peer teams and collaboration
- One-on-one CxO access
- Leadership: Establish and build your personal leadership brand.
- Marketing fundamentals: Fill gaps of the necessary skills to excel.
- DEI Championing: Find your authentic DEI voice to take action.
- Industry: Apply your skills in the context of your industry and/or function.
- One-on-one CxO mentorship allows participants to share goals, develop a path to action, and gain invaluable perspectives.
- Meet with peers at similar levels to reflect on shared experiences and gain a lifelong network.
Future Leaders
Our Sponsors
BECA is proud to count these revered brands among the companies helping us achieve our mission.
